Hannah White
Montreal, CA
Nov 15th, 2021
Aritzia, 611 Alexander St, Vancouver, BC, Canada
Dear Mr. Brian Hill
I am writing to you regarding your Clientele program and sale. I am an avid lover and shopper of Aritizia. I have been a part of your Clientele program for the past 4 years. I do not believe the value of the Clientele sale is anywhere near where it should be.
As you know in order to be Clientele and therefore have access to the Clientele sale you need to spend a certain amount of money. We do not know much about the program as it is kept pretty under wraps however we know the amount varies with region and year but it is a substantial amount in order to qualify. For example, a number of my friends including myself have spent around $5,000 at Aritzia in the past year. This is a substantial amount of revenue that your company receives from Clientele customers, I can only imagine what that number is on an international scale.
The Clientele sale that happens twice a year does not reflect the value you supposedly have for Clientele customers. For example, during the current Clientele sale (Winter 2021) a hoodie is on sale for 63$, with the original price being 70$. This is a 7$ discount. That is barely anything. For a consumer who spends over five grand at your stores, a special discount worth 7$ does not translate to being valued.
I believe that the discount should increase dramatically to show your “valued customers” how truly valued they are. Many people including myself shop more every year at Aritzia in order to be a part of “Clientele” and the sales that come with it. Imagine if everyone that is considered Clientele stopped shopping at Aritzia. Your company would suffer dramatically, maybe never being able to recover.
With all of these points brought to your attention please consider raising the discounted prices to something that has a little more of an impact.
Thank you for your time
Sincerely,
Hannah White McGill Student
Spot on Sports & Style 